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Our Story

Welcome to WildLoop 🐾

Two Friends, Two Marketers, and a Whole Lot of Fur.

WildLoop didn't start in a boardroom; it started on a dog walk.

We’re two friends who spent years working in the fast-paced world of digital marketing, helping brands tell their stories and achieve their goals. But deep down, we wanted to build something of our own—something we actually believed in, for customers we truly loved.

When the time seemed right for our next adventure, the choice was easy. We traded spreadsheets for squeaky toys and SAAS pitches for leashes. Why? Because choosing "furry customers" was a no-brainer.

The "Puppy Problem" That Sparked A Brand.

The real "aha!" moment happened when one of us brought home a (super cute) new Labradoodle puppy. Like any new pet parent, we went searching for the perfect gear—harnesses that were durable enough for a trail run but stylish enough for a Sunday coffee.

We found ourselves stuck between two extremes: cheap, uninspired basics that fell apart, or "designer" gear with eye-watering price tags.

We thought: "Why can't we have both?" We couldn't find the gorgeous, high-quality coats, harnesses or even toys we wanted at a price that made sense. So, we decided to source them and create a range ourselves.

Affordable Luxury For Every Adventure.

At WildLoop, we believe in Affordable Luxury.

Being a pet parent is a journey, and journeys have seasons. Whether you’re splashing through winter puddles or embarking on a summer hike, we believe you should have the freedom to swap, change, and style your pet’s accessories to match the vibe – and needs- of your next adventure.

Our collection is curated for the "Wild" at heart with a great eye for good design —those who want their pets to look incredible without breaking the bank.

Welcome to the loop. Let’s go for a walk.